“Accurately measuring the value of CTV advertising has remained an industry-wide challenge since audiences have migrated from linear TV to streaming,” said David Gandler, co-founder and CEO, Fubo. Using iSpot’s 40 million smart TV footprint and second-by-second attention measurement for all TV ads across linear, Fubo advertisers will have insights and cross-platform context to make informed decisions. Fubo is now able to provide brands and agencies added transparency into CTV advertising campaign outcomes and illuminate a clear outlook on audience reach. On Fubo, 92 per cent of content is watched on a large-screen CTV. The partnership with iSpot is one component of a broader initiative to reimagine Fubo’s CTV ad measurement to arm advertisers with attributable, concrete results. ![]() In the first quarter of 2023, iSpot found 17 per cent of household TV ad impressions were delivered by live sporting events. Streaming over 55,000 live sporting events each year, Fubo is uniquely positioned to afford advertisers a premium CTV opportunity to reach untapped audiences.
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